
Perfect Storm
" A rare confluence of events that aggravates a situation drastically " A referendum result to quit the EU, Party leaderships in meltdown for both government and the opposition, and the Pound and global stockmarkets in turmoil...we even gave the mighty US stockmarket a punch in the ribs. Yes I think my title is well and truly qualified ! Because lets face it the UK economic situation was hardly all roses in the garden before last Thursday. Amongst all the hype and political c

How you get paid can help you sell more
The cashless society is becoming closer all the time. Not many people accept cheques anymore and most small businesses use some form of system for accepting card payments. These can be extremely expensive but a necessity if you trade away from your office or site, for example at shows or events. What about recurring payments ? we all use them from gym membership to paying our utility bills. There are two methods I am aware of for taking recurring payments. Paypal have a syste
The clever way to discount and get more business
Discounting is used by lots of small businesses and often simply reduces profits...why ? The simple answer is because the discount isn’t linked to increasing business for you. For example it isn’t linked to a referral or to your customer buying from you again. Also something that looks like a discount but your customer dosen't value. examples are over inflated retail prices which you heavily discount. It isn't believable because most people know that nobody ever pays the reta